Mobile Game Strategists: Yaoqi Guo and Lu Lu
Top Games Inc. recently teamed up with Apple Original Films and Sony Pictures for the Evony x Napoleon collaboration, centered around the action epic "Napoleon." The collaboration featured two rounds of events: the first on December 1, 2023, and the second on January 26, 2024. This collaboration was a thrilling historical adventure, blending the worlds of cinema and gaming. Let's delve into more details about Top Games CEO Yaoqi Guo, former uCool CEO Lu Lu, and their marketing strategy for mobile games.
Evony × Napoleon Collaboration
Evony created a perfect setting for players. They can experience the heroics of Napoleon and other famed generals. It gave players deep insights into their strategic genius during the Napoleonic era. The game also showed Josephine. She was a key figure in Napoleon's life. She helped players as a devoted ally to rulers in their virtual battles. The Napoleon movie's plot involved battles. Following it, Evony led players through battles and story events. This allowed them to see key moments of Napoleon's life. These included battles against anti-French alliances. It was a unique chance to face these historical foes. Yaoqi Guo’s Evony Meets Napoleon: Bridging History with Gaming and Cinema
TPI CEO Yaoqi Guo
Yaoqi Guo pays a lot of attention to the game's marketing strategy. He wants to get loyal players in the right way. Evony appeared in a Super Bowl ad in 2017, over a year after its release. The ad became an instant hit and gained more fans due to its shocking and appealing shoot.CEO Yaoqi Guo, also known as David Guo, has over 25 years of experience. He has worked in software and game development. Also, in network security, user experience, game theory, and API design. Mr. Guo is a forward-thinking and ambitious entrepreneur. He saw mobile gaming's surge coming. He led his team to shift from social media flash games to mobile.“Mobile gaming is now pivotal, in fact, to everything we do at Top Games Inc.,” says Mr. Guo.
Lu Lu: An outstanding entrepreneur
This is no coincidence. Also, Evony advertised in the Super Bowl. uCool's Heroes Charge, an action RPG game, also appeared in the Super Bowl ads. The game, with its features, also gained a lot of loyal players. Lu Lu was the former CEO of uCool. She is an outstanding entrepreneur. She created many successful startups. They were in the digital entertainment, instant messaging, publishing, and high-tech industries. They were in the United States. Lu possesses a Bachelor of Design from Parsons School of Design. Lu started her first company in 2009.
She has since led and managed making high-quality mobile and online apps. Her products have won a dozen awards. The awards were in the industry, such as Pocket Gamer's Top 50 Developer for 2015.Lu Lu said, “The Super Bowl showcases our free-to-play mobile game. Having such great talent lead will bring the game to life and drive interest.”
For indie game developers, they boast a high density of talent within their ranks. They operate with open-mind, efficient teams, use streamlined management, and ensure swift execution. Companies like TPI show this approach. Yaoqi Guo leads them. They focus on innovation, data, and strategies that fit both goals and core values.
They pay close attention to innovation and data-driven decisions. This positions them well in the fierce competition. It lets them reap big rewards. The benefits come from their dedicated player base. They also come from cultivating an active, lasting community. This shows the impact of strategic leadership in gaming.The gaming industry is on the brink of a transformative era. New technologies like VR, AR, cloud gaming, and AI are changing it. They are reshaping the game industry. These developments present both opportunities and challenges for game developers. They demand more creativity and innovation. For players, these technologies provide new experiences. They enhance gaming with immersive and complex content.